WOMUK – Word of Mouth Marketing Association
I’ve just come back from a meeting with the great and the good of the UK Word of Mouth Industry. WOMUK was set up last year to raise the profile of the capabilities of the industry and to share best...
View ArticleInnocent Smoothies brand decline?
So, as the recession bites, the Innocent Smoothie brand has had a year on year sales decline and some marketing “gurus” are already writing their obituaries (Marketing magazine 28th Jan) – just...
View ArticlePaid for Word of Mouth
Typical, I spend my life telling clients that you can’t pay customers to spread commercial messages and somebody comes along and makes a business out of it! Check out Get Paid for Living your life. If...
View ArticleHealthcare Advocacy Case study
I loved this case study in Emanuel Rosens new book, Anatomy of Buzz Revisited. He writes about a case in Canada where they attempted to reduce the level of unnecessary Cesarean sections taking place....
View ArticleAdvertising trust research
Global trust in advertising has increased according to a new report into trust and engagement launched by Nielsen Research this month. Unfortunately not as much as the trust we have in each other to...
View ArticleDavid slays Goliath
Watched Haye slay Valuev (dubbed David versus Goliath) last night on Sky+HD to take the world heavyweight boxing title. What a fantastic example of speed and agility winning over brute power. Throughly...
View Article2010. The Year of Avatar and Brand Advocacy.
We had a family outing to the Cinema yesterday to see Avatar, the first film Directed by James Cameron since Titanic and on track to gross more than £1 billion in box office receipts (one of only five...
View ArticleIs it right to pay a brand advocate?
An interesting question is raised by the Times this morning in an article about the Richard and Judy Book club. The club was started as part of their C4 TV show, but now apparently is being relaunched...
View ArticleBuilding brand recommendation and endorsement
Who cares if your customers say they will recommend your brand… if they never get round to doing so. Realising the potential of advocacy requires active advocates, but can you influence this? This was...
View ArticleBuilding a brand movement.
“In a world where all products are increasingly the same, marketers have to appeal not to consumers rational decision making processes, but to their emotional ones. No stronger emotion exists than the...
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